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Monthly ROI Reports

Every month, ChatSpark automatically sends you a comprehensive report showing your chatbot's performance, savings, and areas for improvement. No manual work required.

5 min read

Updated December 2025

Overview

Monthly ROI Reports are automated emails that summarize your AI agent's performance for the previous month. They're designed to:

  • Save time — No need to compile reports manually
  • Track progress — Month-over-month comparison
  • Demonstrate value — Concrete ROI numbers for stakeholders
  • Identify opportunities — Highlight areas for improvement
Note
Reports are sent automatically to the account owner's email address at the beginning of each month for the previous month's data.

What's Included

Each monthly report contains:

Performance Metrics

  • Messages Usage — Total messages with trend
  • Avg. Chat Time — Conversation duration
  • Training Data Usage — Current utilization
  • Total Chats Opened — Conversation volume
  • Leads Captured — Lead generation results
  • AI Resolution Rate — Self-service success

ROI Calculations

  • Avg. Chat Length — Messages per conversation
  • Total Time Saved — Hours saved vs human agents
  • Cost Savings — Dollar value of automation
  • Knowledge Coverage — Training data effectiveness

Question Insights

  • Top 5 Most Asked Questions — Popular topics
  • Top 5 Rated Replies — Best-performing responses
  • Top 5 Unanswered Questions — Knowledge gaps
Action Items
The unanswered questions section is your monthly training checklist. Address these topics to continuously improve your agent.

Delivery Schedule

Reports are delivered:

  • When — First week of each month
  • Covering — The complete previous month
  • To — Account owner email address
  • Frequency — One report per AI agent

For example, a report delivered in early January covers all of December's performance data.

Per-Agent Reports

If you have multiple AI agents, you'll receive a separate report for each. This helps you compare performance across different use cases or websites.

Using Your Reports

Make the most of your monthly reports:

Track Trends

Compare month-over-month to see if you're improving:

  • Is Knowledge Coverage increasing?
  • Are unanswered questions decreasing?
  • Is AI Resolution Rate going up?
  • Are cost savings growing?

Prioritize Training

Use the unanswered questions list to prioritize training updates:

  1. Review the top 5 unanswered questions
  2. Add training data for these topics
  3. Watch them disappear from next month's report

Celebrate Wins

The report quantifies your success:

  • Hours of support time saved
  • Cost savings in real dollars
  • Leads captured automatically
  • Questions answered 24/7

Sharing with Stakeholders

Monthly reports are designed to be shared:

  • Forward to leadership — Show ROI and cost savings
  • Share with marketing — Highlight common customer questions
  • Inform support teams — Identify training opportunities
  • Present to clients — If you manage chatbots for others
Note
Need more detailed analytics? The full dashboard at Analytics & Dashboard provides custom date ranges, additional metrics, and drill-down capabilities.

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