Proven Results
5 min
Setup Time
0
Flows to Build
60+
AI Actions
6
Native Channels
About ChatBot
ChatBot (by LiveChat) is a chatbot platform that combines visual flow builders with AI-powered capabilities. It now offers AI Assist, which scans your website to generate responses using generative AI, alongside its traditional drag-and-drop flow builder and decision trees.
The platform integrates tightly with LiveChat for human handoff and supports deployment on websites, Messenger, and Slack. ChatBot has evolved from a purely rule-based tool to a hybrid platform. AI Assist adds generative capability, but the platform still relies on flow builders as its core experience. ChatSpark eliminates the complexity: content-first training with no flows required, 60+ pre-built AI Actions, and ROI analytics built in.
Best For
Teams that want a hybrid of visual flow control and AI-generated responses, especially those already using LiveChat.
Core Strengths
Hybrid approach: visual flow builder plus AI Assist for generative responses
AI Assist scans websites to generate AI-powered answers
Deep integration with the LiveChat support platform
Pre-built templates for common conversation scenarios
Established platform with years of market presence
Different Approaches
This is not about features. It is about the underlying approach to customer conversations.
ChatBot's Approach
Flow builder + AI Assist hybrid
Visual flow builder as the primary conversation design tool
AI Assist adds generative responses from scanned website content
Templates and decision trees for structured interactions
Deep LiveChat integration for human handoff
Hybrid model: flows handle structure, AI handles open-ended questions
ChatSpark's Approach
Content-first AI Agent
Train your AI Agent on your content with no flow builder required
60+ pre-built AI Actions for booking, payments, escalation, and lead capture
6 channel options including Instagram, WhatsApp, and Telegram
AI-powered training suggestions improve your knowledge base over time
Built-in ROI analytics track time saved, costs reduced, and leads captured
Where the Flow Builder Model Adds Complexity
These are not flaws. They are structural consequences of ChatBot's design choices.
AI Assist adds generative responses, but the core platform still centers on visual flow builders that require manual design.
No pre-built AI Actions for booking, payments, or CRM updates. Actions rely on integrations and flow configuration.
No ROI analytics. You cannot track cost savings, time saved, or resolution-to-dollar impact.
Limited channel support. No native Instagram, WhatsApp, or Telegram deployment.
No AI-powered training suggestions. Knowledge base improvements require manual effort.
Higher starting price at $52/month. AI Assist is available on paid plans but flow design is still the primary workflow.
See the Difference for Yourself.
Train your AI Agent in 5 minutes. Choose from 6 channels. Measure real ROI from day one.
See It in Action
ChatSpark deploys on your website, Instagram, Facebook Messenger, WhatsApp, Telegram, and Slack. Pick your channel, train your AI Agent on your content, and go live in 5 minutes.
Website
Messenger
Telegram
Slack
Feature Comparison
A direct comparison of capabilities. See where each platform excels and where the differences matter for your business.
| Feature | ChatBot | ChatSpark |
|---|---|---|
Training & Setup | ||
Content-Based Training (URLs, Docs) | AI Assist (scanning) | Yes |
Natural Language Understanding | Limited | Yes |
No Flow Builder Required | No | Yes |
AI Training Suggestions | No | Yes |
Self-Serve Setup | Yes | Yes |
Channels & Deployment | ||
Website Widget | Yes | Yes |
Instagram DMs | No | Yes |
No | Yes | |
Facebook Messenger | Yes | Yes |
Telegram | No | Yes |
Slack | Yes | Yes |
AI Capabilities | ||
AI-Powered Responses | AI Assist (generative) | Yes |
Content-First (No Flows Needed) | No | Yes |
AI Actions (Book, Pay, Escalate) | Limited | 60+ actions |
Built-in Lead Capture | Limited | Yes |
Multilingual Support | Limited | 85+ languages |
Analytics & ROI | ||
ROI Analytics Dashboard | No | Yes |
Cost Savings Tracking | No | Yes |
Resolution Rate Monitoring | Limited | Yes |
Monthly ROI Reports | No | Yes |
Pricing | ||
Starting Price | $52/month | $19/month |
Free Trial | 14-day trial | 14-day trial |
AI Actions Included | No | On Pro plan |
Side by Side
What day-to-day customer support actually looks like on each platform.
Flow Builder + AI Assist
Visual flow builder with AI Assist for generative responses
Website, Messenger, and Slack deployment
AI scans websites to generate answers
Actions through flow configuration and integrations
Performance analytics for conversation tracking
Starting at $52/month with LiveChat integration
Content-First AI Agent
Content-trained AI Agent with no flow builder required
6 channels including Instagram, WhatsApp, and Telegram
Train on URLs, documents, and raw text with AI suggestions
60+ pre-built AI Actions ready from day one
ROI analytics: track time saved, cost savings, resolution rates
Starting at $19/month as a standalone platform
Honest Guidance
We believe in transparency. Here is our honest take on when ChatBot makes sense and when ChatSpark is the better choice.
Choose ChatBot If
You want a hybrid of visual flow control and AI-generated responses
You are already using LiveChat and want a native integration
Visual flow design gives you the level of control you need
Messenger and Slack cover your deployment requirements
You prefer templates and structured conversation paths as your starting point
Choose ChatSpark If
You want a content-first approach with no flow builder to maintain
60+ pre-built AI Actions for booking, payments, and escalation matter to you
You need channels beyond website, Messenger, and Slack
Measuring ROI in dollars saved and time recovered is important to your business
A lower starting price ($19/month vs $52/month) with more included features is better value
AI-powered training suggestions that improve your knowledge base automatically are valuable to you
Book Appointment
Track Order
Create Ticket
Get Payment
Search MLS
Capture Lead
Beyond Answers
ChatSpark goes beyond answering questions. With 60+ AI Actions across 18 platforms, your AI Agent books appointments, looks up orders, creates support tickets, and processes payments mid-conversation.
This is the difference between a chatbot that talks and an AI Agent that works.
How to Switch
Skip the flow design. Train your AI Agent on your content and get 60+ pre-built actions, ROI analytics, and more channels from day one.
Identify Content Sources
Gather your website pages, FAQs, and product documentation.
Train ChatSpark
Add content sources. No flows to build, no rules to configure.
Configure AI Actions
Connect your business tools for real actions in conversation.
Deploy & Retire Flows
Go live and let AI handle what decision trees could not.
A global construction products leader deployed ChatSpark on one of their flagship brands. Here is what happened in just 4 months:
Proven enterprise results. Out-of-the-box ROI.
Content-First AI. 60+ Actions. No Flows Required.
Train your AI Agent on your content in 5 minutes. Get 60+ pre-built actions, ROI analytics, and 6 channel options. No flow builder needed. Plans start at $19/month. AI Actions and omnichannel deployment available on Pro.
Insights
Need help with something else? Our Help Center is available 24/7, chat with us.
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