Enable your AI agent to create leads and look up existing contacts in Follow Up Boss CRM, designed specifically for real estate professionals.
5 min read
Updated February 2026
The Follow Up Boss integration connects your AI agent to your real estate CRM. Leads captured through chat are automatically created in Follow Up Boss, and returning visitors can be looked up to provide personalized service.
Perfect for real estate agents and teams who use Follow Up Boss as their primary CRM and want seamless lead flow from their website chatbot.
| Action | Description |
|---|---|
| Create Lead | Create a new lead in Follow Up Boss via the Events API |
| Get Person | Look up an existing contact by email address |
Before setting up the Follow Up Boss integration, you'll need:
Your subdomain is the part before .followupboss.com in your Follow Up Boss URL. For example, if you access Follow Up Boss athttps://myteam.followupboss.com, your subdomain is myteam.
| Field | Description | Example |
|---|---|---|
| API Key | Your Follow Up Boss API key | fub_xxxxx... |
| Subdomain | Your Follow Up Boss subdomain | myteam |
When the AI creates a lead in Follow Up Boss, it includes:
Leads appear in Follow Up Boss immediately and can be assigned to agents based on your routing rules.
After setup, test the integration:
You can also test the lookup by asking about an existing contact:
Check that:
Generate a new API key in Follow Up Boss if your current one isn't working. Ensure you're copying the full key.
Double-check your subdomain. It should be just the subdomain portion, not the full URL.