ActiveCampaign
Give marketing and sales teams real-time access to contact records, deals, and automation status from ActiveCampaign inside chat.
6 min read
Updated February 2026
Overview
Marketing teams using ActiveCampaign invest heavily in automations and deal pipelines — but when a lead reaches out via chat, there's no easy way to see which automations they've been through or where their deal stands. The rep starts from zero every time.
The ActiveCampaign integration lets your AI agent pull contact details, deal information, pipeline stages, and automation enrollment status directly into the conversation. Your team can personalize every response because they know exactly where the lead is in the funnel.
When to Enable This
- Your marketing team runs nurture sequences and wants the chatbot to know which stage a contact is in
- Sales reps need to check deal pipeline status while chatting with prospects
- You want the AI to tailor its responses based on whether a contact has completed key automations
Available Actions
| Action | Description |
|---|---|
| Get Contact | Retrieve contact details including email, tags, and custom fields |
| Get Deal | Check deal value, stage, owner, and expected close date |
| Pipeline Stage | Look up a deal's current position in the pipeline |
| Automation Status | Check whether a contact is enrolled in or has completed a specific automation |
Prerequisites
Before connecting ActiveCampaign, make sure you have:
- An ActiveCampaign account on any plan with API access
- Your account's API URL and API key (found in Settings → Developer)
Setup Instructions
Step 1: Find Your API Credentials
- Log in to ActiveCampaign
- Go to Settings → Developer
- Copy your API URL (e.g.,
https://youraccountname.api-us1.com) - Copy your API Key
Step 2: Enable in ChatSpark
- In ChatSpark, go to AI Actions
- Find ActiveCampaign in the Library and click Enable
- Select the chatbot(s) that should have access
- Enter your API URL and API Key
- Click Save
Configuration Fields
| Field | Description | Example |
|---|---|---|
| API URL | Your ActiveCampaign account API URL | https://youraccountname.api-us1.com |
| API Key | Your ActiveCampaign API key | abc123def456... |
Testing Your Integration
After setup, open your chatbot widget and try these realistic queries:
- Ask: “Can you check the contact record for lisa@example.com?”
- The AI should return the contact's details, tags, and automation status from ActiveCampaign
More test phrases:
- “What stage is the Riverside deal in?”
- “Has the contact at mark@company.com completed the onboarding automation?”
- “Pull up the deal info for the Enterprise Pilot”
Troubleshooting
403 Forbidden
Double-check that your API URL matches your account exactly. The URL format is https://ACCOUNTNAME.api-us1.com — make sure there are no trailing slashes or typos.
Contact not found
Contact lookups search by email address. Ensure the email exists as a contact in ActiveCampaign. Name-based searches are not supported.
Automation status unavailable
If automation status returns empty, verify that the contact is enrolled in at least one automation. Contacts with no automation history will show no results.