Channels Overview
ChatSpark supports multiple deployment channels — each AI agent you create is assigned to a specific platform. When creating an agent, you select itsAI Agent Type from the Settings tab.
| Agent Type | Best For |
|---|
| Website (default) | Website visitors, lead capture |
| WhatsApp Business | Mobile-first markets, high engagement |
| Facebook Messenger | Social media presence, broad reach |
| Instagram DMs | E-commerce, visual brands |
| Telegram | Tech-savvy audiences, privacy-focused |
| Slack | Internal teams, B2B support |
Each AI agent is deployed to a single platform. To serve customers on multiple channels, create separate agents for each platform — they can share the same training data. Multi-channel deployment is available on Pro and Enterprise plans.
Begin with the website widget, then create additional agents for other platforms as you learn what your customers prefer.
The most popular deployment option — add a chat bubble to your website:
- Quick setup — Just paste one code snippet
- Customizable — Match your brand colors and style
- Mobile responsive — Works great on all devices
- Position options — Bottom right or bottom left
- Custom avatar — Use your own image or icon
To deploy, go to My AI Agents, click the code icon on your agent, enter your domain(s), and copy the embed script. See the Getting Started guide for full instructions.
WhatsApp Business
Connect your WhatsApp Business account for instant messaging support:
- 2 billion+ potential customers on WhatsApp
- High open and response rates
- Rich media support (images, documents)
- Conversation history syncs to dashboard
Requires a WhatsApp Business API account. Personal WhatsApp numbers cannot be connected.
Facebook Messenger
Engage customers through your Facebook Page:
- Connect to any Facebook Page you manage
- Auto-respond to all Messenger inquiries
- Seamless experience for Facebook users
- All conversations visible in your dashboard
Instagram DMs
Automate responses to Instagram Direct Messages:
- Handle product inquiries from posts
- Respond to story mentions
- Capture leads from Instagram traffic
- Perfect for e-commerce and visual brands
Instagram is ideal for product questions. Make sure your training data includes product details, pricing, and shipping info.
Telegram
Deploy your agent as a Telegram bot:
- Popular in tech and crypto communities
- Privacy-focused messaging platform
- Support for groups and channels
- Rich bot capabilities
Slack
Add your AI agent to Slack workspaces:
- Internal use — Answer team questions about policies, HR, IT
- External use — Support customers in shared Slack channels
- Slack Connect — Works in connected external channels
Freshchat (Live Agent Handoff)
Add Freshchat to your Website agent for seamless human handoff:
- AI handles first-line support
- Complex issues route to live agents via trigger words
- Full conversation context transfers
- Configure in your agent's Settings tab under Freshchat Integration
Freshchat is an add-on integration for Website agents, not a separate platform type. It enables the best of both worlds: AI efficiency with human backup when needed.
Booking Integrations
Add booking capabilities to your Website agent:
Calendly
- Display available time slots in chat
- Customers book directly in conversation
- Automatic calendar sync
- Configure in Settings under Calendly Integration
Square Appointments
- Book, manage, and update appointments
- Service selection in chat
- Staff calendar integration
- Configure in Settings under Square Integration
You can enable either Calendly or Square Appointments, but not both on the same agent.
Zapier (5000+ Apps)
Connect ChatSpark Lead Capture to virtually any app via Zapier. When a lead is captured, automatically push their details and message to:
- Helpdesk tickets — Zendesk, HappyFox, Freshdesk, Intercom
- CRM sync — Salesforce, HubSpot, Pipedrive
- Email marketing — Mailchimp, ConvertKit, ActiveCampaign
- Notifications — Slack alerts, email notifications
- Spreadsheets — Google Sheets, Airtable
- Project management — Asana, Trello, Monday.com
Enable Zapier in your agent's Settings under Lead Capture. Get started at zapier.com/apps/chatspark.
Use Lead Capture with Zapier to automatically create support tickets in Zendesk, HappyFox, or Freshdesk. The customer's contact info and message are included, so your team has full context before responding.
